Investing, for everyone

About us

E*TRADE is the pioneer of online trading for retail investors.

We were born in the early ‘80s when a physicist and inventor developed a process to place a trade online for retail investors. This became the first online transaction sent to an exchange, and it paved the way for all main street investors to control their own investments online, without the need of a human broker.

Today, we are a leading online financial services firm that specializes in a first-class experience for the digitally inclined investor and trader, backed by personal professional guidance. The Company also has a high-tech custody platform for advisors and the industry’s #1-rated stock plan administration platform .2

Learn about our mission, vision, and who we serve arrow_forward

Corporate facts:

  • Founded: 1982
  • First online trade: 1983
  • IPO: August 16, 1996
  • Chief Executive Officer: Michael A. Pizzi
  • Employees: Approximately 4,300
  • Headquarters: New York City
  • Retail branches: 30 across the United States

Thought leaders in the news

TheStreet: 2020 Stock Market Predictions

Featuring Mike Loewengart, VP, Investment Strategy

RIA Intel: If You Suddenly Die, Your Clients Should Be Fine, Succession Plan or Not

Featuring Gabriel Garcia, SVP, Advisor Services

CNBC: Dow surges 250 points after blockbuster US jobs report, S&P 500 turns positive for the week

Featuring Mike Loewengart, VP, Investment Strategy

U.S. News & World Report: How to Compare Small-Cap vs. Large-Cap Stocks

Featuring Rick Swope, VP, Investor Education




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We are looking for dynamic, highly energized individuals who are ready to join a fast-paced, leader in the financial services industry.

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In the community

We're committed to investing in communities through non-profit partnerships, employee volunteer work, and corporate contributions.


event Wednesday, December 11   access_time 12:30 PM EST

Goldman Sachs U.S. Financial Services Conference 2019

Michael Pizzi, Chief Executive Officer



Events and presentations


E*TRADE Financial Third Quarter 2019 Earnings Conference Call


E*TRADE Financial Investor Presentation


Barclays Global Financial Services Conference