Investing, for everyone
Morgan Stanley completes aquisition of E*TRADE
About us
E*TRADE is the pioneer of online trading for retail investors.
We were born in the early ‘80s when a physicist and inventor developed a process to place a trade online for retail investors. This became the first online transaction sent to an exchange, and it paved the way for all main street investors to control their own investments online, without the need of a human broker.
Today, we are a leading online financial services firm that specializes in a first-class experience for the digitally inclined investor and trader, backed by personal professional guidance. The Company also has a high-tech custody platform for advisors and the industry’s #1-rated stock plan administration platform .1
Learn about our mission, vision, and who we serve arrow_forward
Corporate facts:
- Founded: 1982
- First online trade: 1983
- IPO: August 16, 1996
- Employees: Approximately 4,100
- Retail branches: 30 across the United States
Thought leaders in the news
CNBC: Dow falls from record amid disappointing jobs data and weak Walmart forecast
Featuring Mike Loewengart, Managing Director, Investment Strategy
WealthManagement.com: Leading Your Firm in Diversity, Equity and Inclusion
Featuring Gabriel Garcia, Managing Director, Advisor Client Experience
Barron’s: The Dow Slipped 7 Points Because Jobless Data Didn’t Work Out
Featuring Mike Loewengart, Managing Director, Investment Strategy
Financial Advisor Magazine: Lessons From Disruption: The Power Of Human Capital
Featuring Gabriel Garcia, Managing Director, Advisor Client Experience

Careers
We are looking for dynamic, highly energized individuals who are ready to join a fast-paced, leader in the financial services industry.

In the community
We're committed to investing in communities through non-profit partnerships, employee volunteer work, and corporate contributions.