Investing, for everyone

Morgan Stanley completes aquisition of E*TRADE

About us

E*TRADE is the pioneer of online trading for retail investors.

We were born in the early ‘80s when a physicist and inventor developed a process to place a trade online for retail investors. This became the first online transaction sent to an exchange, and it paved the way for all main street investors to control their own investments online, without the need of a human broker.

Today, we are a leading online financial services firm that specializes in a first-class experience for the digitally inclined investor and trader, backed by personal professional guidance. The Company also has a high-tech custody platform for advisors and the industry’s #1-rated stock plan administration platform .1

Learn about our mission, vision, and who we serve arrow_forward

Corporate facts:

  • Founded: 1982
  • First online trade: 1983
  • IPO: August 16, 1996
  • Employees: Approximately 4,100
  • Retail branches: 30 across the United States

Thought leaders in the news

Business Insider: US stocks climb as revived stimulus talks trudge ahead

Featuring Chris Larkin, Managing Director, Trading and Investing Product

CNBC: Dow rallies more than 500 points for its best day since July

Featuring Chris Larkin, Managing Director, Trading and Investing Product

WealthManagement.com: Socially Responsible Recovery

Featuring Matthew Wilson, Managing Director, Head of Advisor Services

Bloomberg: Day-Trader Fever Was Boiling Over Just Before October Surprise

Featuring Chris Larkin, Managing Director, Trading and Investing Product

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Careers

We are looking for dynamic, highly energized individuals who are ready to join a fast-paced, leader in the financial services industry.

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In the community

We're committed to investing in communities through non-profit partnerships, employee volunteer work, and corporate contributions.