Investing, for everyone

About us

E*TRADE is the pioneer of online trading for retail investors.

We were born in the early ‘80s when a physicist and inventor developed a process to place a trade online for retail investors. This became the first online transaction sent to an exchange, and it paved the way for all main street investors to control their own investments online, without the need of a human broker.

Today, we are a leading online financial services firm that specializes in a first-class experience for the digitally inclined investor and trader, backed by personal professional guidance. The Company also has a high-tech custody platform for advisors and the industry’s #1-rated stock plan administration platform .2

Learn about our mission, vision, and who we serve arrow_forward

Corporate facts:

  • Founded: 1982
  • First online trade: 1983
  • IPO: August 16, 1996
  • Chief Executive Officer: Karl A. Roessner
  • Employees: Approximately 4,100
  • Headquarters: New York City
  • Retail branches: 30 across the United States

Thought leaders in the news

#ItzOnWealthTech Podcast: A New Breed of Custodian is Shaking Up the Market

Featuring James Capps, SVP, Technology Development

MarketWatch: S&P 500 settles below intraday high sparked by U.S.-China trade truce

Featuring Mike Loewengart, VP, Investment Strategy

MarketWatch: Which markets are closed for July 4th, Independence Day

 Featuring Mike Loewengart, VP, Investment Strategy

TheStreet: Stocks End Mixed as Wall Street Looks to G-20 Summit for U.S.-China Trade Talks

Featuring Chris Larkin, SVP, Trading



Careers - thumbnail image


We are looking for dynamic, highly energized individuals who are ready to join a fast-paced, leader in the financial services industry.

Community involvement - thumbnail image

In the community

We're committed to investing in communities through non-profit partnerships, employee volunteer work, and corporate contributions.


E*TRADE Financial Second Quarter 2019 Earnings Conference Call

Listen now


Events and presentations


E*TRADE Financial Investor Presentation


Sandler O'Neill Global Exchange and Brokerage Conference