Investing, for everyone

Morgan Stanley Agrees to Acquire E*TRADE

About us

E*TRADE is the pioneer of online trading for retail investors.

We were born in the early ‘80s when a physicist and inventor developed a process to place a trade online for retail investors. This became the first online transaction sent to an exchange, and it paved the way for all main street investors to control their own investments online, without the need of a human broker.

Today, we are a leading online financial services firm that specializes in a first-class experience for the digitally inclined investor and trader, backed by personal professional guidance. The Company also has a high-tech custody platform for advisors and the industry’s #1-rated stock plan administration platform .2

Learn about our mission, vision, and who we serve arrow_forward

Corporate facts:

  • Founded: 1982
  • First online trade: 1983
  • IPO: August 16, 1996
  • Chief Executive Officer: Michael A. Pizzi
  • Employees: Approximately 4,100
  • Headquarters: Arlington, VA
  • Retail branches: 30 across the United States

Thought leaders in the news

The Wall Street Journal: Stocks Waver and Dollar Weakens After Tumultuous Week in Markets

Featuring Mike Loewengart, Managing Director, Investment Strategy

Financial Advisor Magazine: Women’s Wealth, Advisor Health: Bridging A Critical Financial Services Gap

Featuring Kerry McDermott, Senior Director, Advisor Services

Business Insider: The coronavirus outbreak is causing a historic spike in US layoffs. Here's what 4 Wall Street experts are saying — and how much worse they think it can get.

Featuring Mike Loewengart, Managing Director, Investment Strategy

Advisor Perspectives: The Five Key Operational Risks for RIAs

Featuring Gabriel Garcia, Managing Director, Advisor Services

Careers - thumbnail image


We are looking for dynamic, highly energized individuals who are ready to join a fast-paced, leader in the financial services industry.

Community involvement - thumbnail image

In the community

We're committed to investing in communities through non-profit partnerships, employee volunteer work, and corporate contributions.