Investing, for everyone

About us

E*TRADE is the pioneer of online trading for retail investors.

We were born in the early ‘80s when a physicist and inventor developed a process to place a trade online for retail investors. This became the first online transaction sent to an exchange, and it paved the way for all main street investors to control their own investments online, without the need of a human broker.

Today, we are a leading online financial services firm that specializes in a first-class experience for the digitally inclined investor and trader, backed by personal professional guidance. The Company also has a high-tech custody platform for advisors and the industry’s #1-rated stock plan administration platform .2

Learn about our mission, vision, and who we serve arrow_forward

Corporate facts:

  • Founded: 1982
  • First online trade: 1983
  • IPO: August 16, 1996
  • Chief Executive Officer: Michael A. Pizzi
  • Employees: Approximately 4,300
  • Headquarters: New York City
  • Retail branches: 30 across the United States

Thought leaders in the news

TheStreet: Stocks Fall Sharply as Hopes for U.S.-China Trade Agreement Dim

Featuring Mike Loewengart, VP, Investment Strategy

Associated Press: Stocks climb as job report gives some solace after wild week

Featuring Mike Loewengart, VP, Investment Strategy

Seeking Alpha: Markets Ride Out A September To Remember

Featuring Mike Loewengart, VP, Investment Strategy

U.S. News & World Report: Investing in Stocks for Beginners

Featuring Rick Swope, VP, Investor Education




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We are looking for dynamic, highly energized individuals who are ready to join a fast-paced, leader in the financial services industry.

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In the community

We're committed to investing in communities through non-profit partnerships, employee volunteer work, and corporate contributions.


event Thursday, October 17   access_time 5:00 PM EST

E*TRADE Financial Third Quarter 219 Earnings Conference Call

Michael Pizzi, Chief Executive Officer

Register now


Events and presentations


Barclays Global Financial Services Conference


E*TRADE Financial Investor Presentation


Sandler O'Neill Global Exchange and Brokerage Conference