Investing, for everyone
Morgan Stanley completes aquisition of E*TRADE
About us
E*TRADE is the pioneer of online trading for retail investors.
We were born in the early ‘80s when a physicist and inventor developed a process to place a trade online for retail investors. This became the first online transaction sent to an exchange, and it paved the way for all main street investors to control their own investments online, without the need of a human broker.
Today, we are a leading online financial services firm that specializes in a first-class experience for the digitally inclined investor and trader, backed by personal professional guidance. The Company also has a high-tech custody platform for advisors and the industry’s #1-rated stock plan administration platform .1
Learn about our mission, vision, and who we serve arrow_forward
Corporate facts:
- Founded: 1982
- First online trade: 1983
- IPO: August 16, 1996
- Employees: Approximately 4,100
- Retail branches: 30 across the United States
Thought leaders in the news
Barron’s: The Dow Fell 317 Points Because the Vaccine and Stimulus Aren’t Here Yet
Featuring Mike Loewengart, Managing Director, Investment Strategy
Bloomberg: Stocks Pare Rally Amid Anxiety Over Stimulus Size: Markets Wrap
Featuring Chris Larkin, Managing Director, Trading and Investing Product
Financial Advisor Magazine: Can Revamping Your Fee Structure Increase Your Client Base?
Featuring Gabriel Garcia, Managing Director, Advisor Services
TheStreet: Dow Surges and Sets Record High on Pfizer Vaccine Progress
Featuring Chris Larkin, Managing Director, Trading and Investing Product
Careers
We are looking for dynamic, highly energized individuals who are ready to join a fast-paced, leader in the financial services industry.
In the community
We're committed to investing in communities through non-profit partnerships, employee volunteer work, and corporate contributions.