Investing, for everyone

About us

E*TRADE is the pioneer of online trading for retail investors.

We were born in the early ‘80s when a physicist and inventor developed a process to place a trade online for retail investors. This became the first online transaction sent to an exchange, and it paved the way for all main street investors to control their own investments online, without the need of a human broker.

Today, we are a leading online financial services firm that specializes in a first-class experience for the digitally inclined investor and trader, backed by personal professional guidance. The Company also has a high-tech custody platform for advisors and the industry’s #1-rated stock plan administration platform .2

Learn about our mission, vision, and who we serve arrow_forward

Corporate facts:

  • Founded: 1982
  • First online trade: 1983
  • IPO: August 16, 1996
  • Chief Executive Officer: Michael A. Pizzi
  • Employees: Approximately 4,300
  • Headquarters: Arlington, VA
  • Retail branches: 30 across the United States

Thought leaders in the news

CNBC: Wealthy investors see nothing that will stop this relentless bull market

Featuring Mike Loewengart, VP, Investment Strategy

Financial Advisor: Avoiding The Perils Of Behavioral Investing Mistakes

Featuring Matt Wilson, Head of Advisor Services

Reuters: S&P 500 loses ground amid China virus outbreak, growth fears

Featuring Mike Loewengart, VP, Investment Strategy

U.S. News & World Report: What Are Industrial and Materials Stocks?

Featuring Rich Messina, SVP, Investment Product Management




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We are looking for dynamic, highly energized individuals who are ready to join a fast-paced, leader in the financial services industry.

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In the community

We're committed to investing in communities through non-profit partnerships, employee volunteer work, and corporate contributions.


E*TRADE Financial Fourth Quarter 2019 Earnings Conference Call

Michael Pizzi, Chief Executive Officer

Listen now


Events and presentations


E*TRADE Financial Investor Presentation


Goldman Sachs U.S. Financial Services Conference 2019


E*TRADE Financial Third Quarter 2019 Earnings Conference Call