Investing, for everyone

Morgan Stanley completes aquisition of E*TRADE

About us

E*TRADE is the pioneer of online trading for retail investors.

We were born in the early ‘80s when a physicist and inventor developed a process to place a trade online for retail investors. This became the first online transaction sent to an exchange, and it paved the way for all main street investors to control their own investments online, without the need of a human broker.

Today, we are a leading online financial services firm that specializes in a first-class experience for the digitally inclined investor and trader, backed by personal professional guidance. The Company also has a high-tech custody platform for advisors and the industry’s #1-rated stock plan administration platform .1

Learn about our mission, vision, and who we serve arrow_forward

Corporate facts:

  • Founded: 1982
  • First online trade: 1983
  • IPO: August 16, 1996
  • Employees: Approximately 4,100
  • Retail branches: 30 across the United States

Thought leaders in the news

CNBC: Millionaires are bullish on the market in Q3, according to E-Trade

Featuring Mike Loewengart, Managing Director, Investment Strategy

TheStreet: Dow Plummets 700 Points, or 2.1%, in Worst Day of 2021 for Blue Chips

Featuring Chris Larkin, Managing Director, Trading and Investing Product

MarketWatch: U.S. stocks close lower, ending three week win streak, amid flagging consumer sentiment

Featuring Mike Loewengart, Managing Director, Investment Strategy

Business Insider: US stocks rise as Fed Chair Powell says the US economic recovery still has further to run before tapering

Featuring Mike Loewengart, Managing Director, Investment Strategy

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We are looking for dynamic, highly energized individuals who are ready to join a fast-paced, leader in the financial services industry.

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In the community

We're committed to investing in communities through non-profit partnerships, employee volunteer work, and corporate contributions.