Investing, for everyone

About us

E*TRADE is the pioneer of online trading for retail investors.

We were born in the early ‘80s when a physicist and inventor developed a process to place a trade online for retail investors. This became the first online transaction sent to an exchange, and it paved the way for all main street investors to control their own investments online, without the need of a human broker.

Today, we are a leading online financial services firm that specializes in a first-class experience for the digitally inclined investor and trader, backed by personal professional guidance. The Company also has a high-tech custody platform for advisors and the industry’s #1-rated stock plan administration platform .2

Learn about our mission, vision, and who we serve arrow_forward

Corporate facts:

  • Founded: 1982
  • First online trade: 1983
  • IPO: August 16, 1996
  • Chief Executive Officer: Karl A. Roessner
  • Employees: Approximately 4,100
  • Headquarters: New York City
  • Retail branches: 30 across the United States

Thought leaders in the news

MarketWatch: Opinion: Here’s a better, and safer, investment strategy for dividend-stock investors

featuring Mike Loewengart, VP, Investment Strategy

Bloomberg: U.S. Stocks Rise on Prospect of Car-Tariff Delay: Markets Wrap

featuring Mike Loewengart, VP, Investment Strategy

The Wall Street Journal: U.S. Government Bonds Rise as Global Economic Data Disappoint

featuring Mike Loewengart, VP, Investment Strategy

TheStreet: Buy Services Stocks and Small-Caps, Experts Say as Trade War Escalates

featuring Mike Loewengart, VP, Investment Strategy

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We are looking for dynamic, highly energized individuals who are ready to join a fast-paced, leader in the financial services industry.

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In the community

We're committed to investing in communities through non-profit partnerships, employee volunteer work, and corporate contributions.