Investing, for everyone

About us

E*TRADE is the pioneer of online trading for retail investors.

We were born in the early ‘80s when a physicist and inventor developed a process to place a trade online for retail investors. This became the first online transaction sent to an exchange, and it paved the way for all main street investors to control their own investments online, without the need of a human broker.

Today, we are a leading online financial services firm that specializes in a first-class experience for the digitally inclined investor and trader, backed by personal professional guidance. The Company also has a high-tech custody platform for advisors and the industry’s #1-rated stock plan administration platform .2

Learn about our mission, vision, and who we serve arrow_forward

Corporate facts:

  • Founded: 1982
  • First online trade: 1983
  • IPO: August 16, 1996
  • Chief Executive Officer: Michael A. Pizzi
  • Employees: Approximately 4,300
  • Headquarters: New York City
  • Retail branches: 30 across the United States

Thought leaders in the news

MarketWatch: Is Wall Street too ready to ‘pen the obituary’ of the 60-40 standard portfolio?

Featuring Mike Loewengart, VP, Investment Strategy

U.S. News & World Report: 7 Vanguard High-Dividend Mutual Funds to Own

Featuring Rich Messina, SVP, Investment Product Management

CNBC: S&P 500 falls slightly as record-setting rally pauses

Featuring Mike Loewengart, VP, Investment Strategy

RIA Intel: A Mark Tibergien Protégé Just Resurfaced at E*TRADE to ‘Break the Model’

Featuring Gabe Garcia, SVP, Advisor Services 




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We are looking for dynamic, highly energized individuals who are ready to join a fast-paced, leader in the financial services industry.

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In the community

We're committed to investing in communities through non-profit partnerships, employee volunteer work, and corporate contributions.


E*TRADE Financial Third Quarter 2019 Earnings Conference Call

Michael Pizzi, Chief Executive Officer

Listen now


Events and presentations


E*TRADE Financial Investor Presentation


Barclays Global Financial Services Conference


Sandler O'Neill Global Exchange and Brokerage Conference