E*TRADE Financial is a leading financial services company and a pioneer in the online brokerage industry. Having executed the first-ever electronic trade by an individual investor more than 30 years ago, the Company has long been at the forefront of the digital revolution, offering easy-to-use solutions for individual investors and stock plan participants.
Founded on the principle of innovation and determined to level the playing field for individual investors, E*TRADE is a digital-first brokerage experience providing the tools and educational material, supported by professional assistance, to help individual investors and traders meet their near- and long-term investing goals. The Company provides these services to customers primarily online via its award-winning digital platforms and through its network of industry-licensed customer service representatives and Financial Consultants — over the phone at two national branches and in-person at 30 E*TRADE branches across the United States.
- Founded: 1982
- First online trade: 1983
- IPO: August 16, 1996
- Chief Executive Officer: Paul T. Idzik
- Employees: Approximately 3,400
- Headquarters: New York City
- Retail Branches: 30 across the United States
08/26/16 | PDF
Millennial investors are more interested in non-traditional ETFs, while Boomers gravitate to dividend and industry-specific ETFs NEW YORK--(BUSINESS WIRE)-- E*TRADE Financial Corporation (NASDAQ:ETFC) today announced results from the most recent wave of StreetWise, E*TRADE's quarterly tracking study of experienced i... more
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