E*TRADE is a leading financial services company and pioneer in the online brokerage industry. Having executed the first-ever electronic trade by an individual investor more than 30 years ago, the Company has long been at the forefront of the digital revolution, focused on delivering complete and easy-to-use solutions for traders, investors and stock plan participants. Founded on the principle of innovation, E*TRADE aims to enhance the financial independence of traders and investors through a powerful digital offering and professional guidance—over the phone at two national branches and in-person at 30 E*TRADE branches across the United States. E*TRADE operates a bank with the primary purpose of maximizing the value of deposits generated through its brokerage business.
- Founded: 1982
- First online trade: 1983
- IPO: August 16, 1996
- Chief Executive Officer: Karl A. Roessner
- Employees: Approximately 3,400
- Headquarters: New York City
- Retail Branches: 30 across the United States
06/19/17 | PDF
E*TRADE reignites brand with new campaign to turn financial frustration into positive action NEW YORK--(BUSINESS WIRE)-- E*TRADE Financial Corporation (NASDAQ: ETFC) today announced its new creative campaign, "Don't get mad. Get E*TRADE." which serves as the Company's first affirmation of its reinvigorated brand identity. ... more
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